Never put all your eggs in Google’s basket.
Radio is like the Rodney Dangerfield of media; it doesn’t get any respect. Ask any business owner what form of advertising is best and they will almost always respond “word of mouth.” Hard to argue that position. Well, radio is really word of mouth communication with a really big mouth.
Last week I wrote an article titled “Don’t Let Radio End Up Like Yahoo!” The whole point of the story was that radio has the power to make things happen; to create traffic, be it in-store or online.
Google Analytics & The Great Oz
TechCrunch published a great article on “How Google Analytics Ruined Marketing” that a good friend of mine sent to me. It’s a long, but excellent read. It left me thinking how Google is like the Wizard of Oz. The Great Oz wasn’t as great as the people in the Emerald City made…
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